Defined ContributionReadinessDistributionIntegrationInfrastructureYou Can Trust

401(k) product design and distribution
for private market managers

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Trusted by Industry Leaders

Private EquityReal EstatePrivate CreditInfrastructure

Unlock 401(k) Capital
We'll Keep It Flowing

Awaken manages the regulatory complexity so firms and funds stay eligible for 401(k) allocations — turning one-time clearance into a continuous stream of retirement AUM

Awaken regulatory monitoring platform

Integrated with your Legal, Financialand Operational Practices

Combine SEC & DOL compliance infrastructurewith white-glove implementation

Regulated Investment Company (RIC)
Collective Investment Trust (CIT)
Managed Accounts (MA)

Clear

Win record-fast clearance into retirement portfolios by streamlining legal review

Trustees

Mark Brown

Recordkeepers

Scale

Reach recordkeepers, RIAs and TDF providers through retirement infrastructure

DOL

DOL

Alerts

2
IRS

IRS

Alerts

SEC

SEC

Alerts

Monitor

Protect multi-decade retirement vehicles with 24/7 regulatory and compliance modeling

Turn 12 months of legal reviewinto 6 weeks of systematic clearance

Strategy

Vehicle Type

Regulated Investment Company (RIC)Collective Investment Trust (CIT)Managed Accounts (MA)
Submit

Create custom TDF, closed-end fund, and managed account structures based on your firm profile & strategy

From episodic fundraising to permanent capital base

Traditional LP Channel

7-10 year fund life

Constant re-up pressure

LP fatigue after Fund III, IV, V

Concentrated LP base

Relationship-dependent fundraising

Single LP departure = material impact

Episodic fundraising cycles

18-month fundraise every 3-4 years

Timing dependent on market sentiment

401(k) Capital Channel

50+ year capital duration

Retirement savers hold through cycles

Capital compounds across careers

140 million participants

Systematic access through TDFs and recordkeepers

Diversified, stable capital base

Continuous capital formation

Monthly payroll contributions flow automatically

Recession-resistant through dollar-cost averaging

Frequently Asked Questions